1. Inspiration

HISTORY

 

Created in France in 1992, L’OR’s ambition has always been to offer the best coffee in the world. Since then, L’OR has seduced senses of the consumers by providing them with intense taste experiences for fantastic coffee moments. In 2010, L'OR expanded beyond the French borders with the launch of L’OR Espresso, the first coffee capsule compatible with Nespresso®* coffee machines. Today, the unequalled quality of L’OR coffee continues to seduce connoisseurs all over the world...

*Brand belonging to a third party which has no link to JACOBS DOUWE EGBERTS

FLOWERING & HARVESTING

 

The quality of the harvested beans is essential for a good coffee. In the tropical regions, small shrubs called coffee bushes produce a white flower similar to Jasmine.

This flower only lasts for two days and gives way to a fruit which will be fully ripe 6 to 11 months later. Once ripe and a vivid red colour, this fruit called a cherry is ready to be harvested. Each cherry contains 2 coffee beans which are harvested one to two times a year, from September to December in the Northern Hemisphere and from April to August in the Southern Hemisphere.

These beans can be harvested by hand or machine

THE ARABICA PLANT

Aroma: Arabica is perfumed, rich and aromatic and reveals subtle fruity notes.
Beans: they are long, smooth, regular and actually a yellow or green colour.
Plant: the arabica tree measures between 8 and 10m and its leaves are smaller than those of the robusta.
Growing: Arabica is grown at an altitude of between 600 and 2,000m in temperate or tropical climates.

 

Did you know? Arabica was not discovered in Arabia but in Abyssinia (Ethiopia) around the 6th century. At the time, Arabia was one of the only countries which drank coffee, hence the name given to this variety.

 

PROCESSING THE CHERRIES

 

There are two methods for extracting the coffee beans from the freshly harvested cherries. The first method is the wet method: The pulp is first removed from the cherries then they are submerged in water for 24 to 48 hours so that their skin peels off. You can extract the green coffee bean when it has dried; so you get “washed coffee”. This method creates a more aromatic coffee. The second is called the dry method: The cherries dry in the sun for 20 days so that their skin peels off. Using this technique you get “unwashed coffee”.

ROASTING

 

The coffee beans are then roasted. This is an essential step that allows the aroma, colour and taste of the coffee to develop.

Under the effect of the heat (from 180°C to 250°C), the green coffee beans go through a palette of infinitely varied golds and beiges. According to the expertise of the Master Roaster, the origin of the coffee and the desired taste, each roasting is different, but according to him the process always remains the same! The aromatic profile and the intensity of the coffee that you taste therefore varies due to the roasting.

GRINDING

 

The roasting process specific to L’OR coffees exposes the coffee beans to intense temperatures which gives them a deep colour, unique flavours and characteristics specific to each variety within the range. Savour the rich coffee, product of perfectly roasted and ground coffee beans, with the amber coloured creamy layer on top.

DID YOU KNOW?

 

The sense of smell is one of the most important senses for becoming a coffee expert. In fact, 80% of the aromas are detected by your nose. Nearly 2000 components participate in creating the aroma of your coffee. Coffee experts have succeeded in identifying about 800, which still leaves a number of mysteries to be revealed... Hence why the smell of coffee has never been reproduced.